20 January 2017

Social Media Marketing: How to Market Yourself as a Professional

Sometimes an entrepreneur isn’t necessarily looking to create an entirely new business. Or, in other cases, they’ve already created a business and are looking to better brand themselves as an individual for the purpose of thought leadership promotion or influencer status. In short, marketing isn’t always about pushing an agenda focused on a single business.

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17 January 2017

Credit Union Marketing: How to Win Big by Staying Small

When most laymen think of marketing, they think of large and boisterous ad campaigns. The kind of shady salesmen that want to pitch their ideas to everyone and anyone who will listen and fall for their sickly sweet false promises. Billboards attached to skyscrapers in NYC promoting any product from any company that will pay the exorbitant fee to host their images there. This is still a common...

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13 January 2017

Marketing Strategy Through the Ages: Appeal to Different Demographics

When people think about who they’re marketing to, they typically think about very distinct demographics. Cars are often marketed in a male context, whether it’s a rugged terrain vehicle or a male-oriented family car. Outside of this context, things having to do with family units are often marketed to women. Gender is only one example of a marketing demographic -- a person’s location, marital...

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10 January 2017

5 Questions to Ask During Every Higher Education Marketing Meeting

Marketing is both very broad and very specific. There are of course marketing best practices that apply to almost every company demographic, there are also specific best practices for different subjects and company purposes. Higher education, for instance, comes with a specific set of marketing rules to follow.

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06 January 2017

4 Mobile Marketing Strategies to Consider for Your Online Business

POSTED BY :

Jacob Tanner|

CATEGORY: Digital Marketing

Mobility reigns supreme in marketing nowadays. While social platforms may be where you’ll be doing most of your marketing, the overarching idea that you’ll be using most often is “mobile, mobile, mobile.”

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03 January 2017

The Marketing Trends of 2016 & What They Mean for 2017

POSTED BY :

Kylie Joyner|

CATEGORY: Digital Marketing

2016 is officially over. We’ve said goodbye and welcomed in a new year, full of mystique and potential, opportunity and surprise -- 2017.

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30 December 2016

How to Keep Your Marketing Budget Under Control

A new year is approaching, which means there’s not much time left to get that last minute budgeting chore ticked off your checklist. Tax season is right around the corner, and we’re all pretty much spent from holiday shopping. Even if you’ve got a business that’s making millions, even you recognize that the New Year season is one that isn’t friendly to your wallet. 

It’s also nearing the...

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30 December 2016

Digital Hyve Co-Founder, Jeff Knauss, Appointed to Byrne Dairy Board of Directors

Syracuse, New York, January 3, 2017 -- Byrne Dairy announced today that Jeff Knauss has been appointed to Byrne Dairy's Board of Directors, effective immediately. An award-winning entrepreneur, Knauss has devoted his career to helping businesses, both large and small, utilize the power of traditional and digital marketing to grow their sales. He has been named to such notable lists as Central...

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27 December 2016

Hashtag Strategies 101: How, Why and Where

Hashtags have quickly become a part of the Internet zeitgeist. Not only are they popular online, but they’re also discussed offline regularly. Have you watched any TV lately? Perhaps it was a talk show host engaging the audience. Maybe a program like the Walking Dead providing a hashtag to continue the dialog with their audience. Either way, hashtags are an important way that we communicate in...

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23 December 2016

Live Video as a Marketing Strategy: The New Frontier

Isn’t everything better when it’s live? As consumers in both a monetary and media sense, we love it when things are marketed to us as live -- a live lobster tastes better when cooked, and a reality TV show finale always keeps you on edge when it’s live. Seeing things happen in real time further breaks down that suspension of disbelief we all have within us. We know we aren’t really at those...

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