Visibility is a marketing asset that many business people take for granted. After all, how can you find new customers without widening your reach and boosting visibility? Social media gives marketers the potential to reach new customers, but it can be easier said than done.
It seems like everything has an app nowadays. From television channels to grocery stores, apps aren’t just for social media or scheduling anymore. They’re something that many brands are taking full advantage of, whether as a marketing tool or business supplement.
It’s likely been hammered into your head that you need analytics in order to test your marketing success. Is there something wrong with this statement? No -- statistics, facts, graphs and figures can give anyone a lot of information on any subject. In this case, analytics can give marketers statistical data on their marketing efforts.
Let’s face it -- credit unions have a certain image. This usually involves a hometown sort of prestige that comes with images of older citizens, conservative values and local grandeur. None of these things scream “digital marketing,” and yet that’s the era we’re in. No matter whether this image of a decades old, well-established, “mom and pop” credit union is correct, that’s what comes to mind...
A lot of the content focused on at the Digital Hyve blog revolves around copy or marketing as a general idea. When it comes to content marketing, we’ve spoken about visual marketing a lot, but not necessarily as a deconstructable medium. When it comes to word-only copy? Of course we’ve discussed mistakes, how to make it better, etc. So why not give that same treatment to graphics and images?
Branding is something of an enigma to a lot of small business owners. They often confuse branding and marketing for synonymous entities in the beginning stages of crafting their business, but there’s a key difference in these concepts. Branding can be tangible in that it involves logos and designs, color schemes and layouts, but it also has to do with the personality of a business. Marketing...
Here’s the scenario: you’ve started a business and just got around to getting your social media pages up and running. You’ve got some content up, filled out all of your profile information...now what? Do you wait for the followers to flock to you, or do you actively go out and recruit them like you’re part of a door-to-door sales campaign?
What’s the point of investing in marketing if it doesn’t work the way you want it to? Many business owners feel like they don’t have this problem -- that because the content they share gets the traffic or visibility or even sales, that this content is doing its due diligence. However, limiting the scope of what your content can do for you to only these basic capabilities is selling your...
Any social media marketer knows that trends are a big part of staying up to date within the social scene. Even if you don’t retweet the latest memes or use the lingo of the week, all of these things sort of seep into us Internet-savvy folk by osmosis. Even those of us who stay on the technical side of things aren’t immune to Internet trends.
More and more businesses are finding success with Facebook marketing. Actually, it’s not as if this is a new trend. Facebook has been used as a business tool for years, with the following statistics applying to Facebook in 2016: