One pratfall we see many SMBs fall into right out of the gate is not being selective with their social media marketing. A new business owner thinks that the best way to enhance their odds for success is to go ahead and try to advertise on every social media platform possible, keeping up these efforts for months and months to try and snag any passersby they think will be interested.
Marketing is something of a science, and yet it isn’t an exact one. There are obvious marketing best practices, but a lot of successful campaigns use analytics to take risks and try something new. Sometimes the direction to go on a campaign is simple and clear, but often it takes some higher level thought and understanding of concepts like psychology to create an innovative, well-rounded...
Let’s say you’re a small startup that’s got a thousand dollar content budget to start with. This can buy you maybe a dozen cheap blog articles, some tweets and maybe some advertising space on a website that will circulate your content. That’s great! You spend the cash, get the content and all is right with the world.
You’ve likely had lots of good marketing days. Your lead stats are up, customer service is good and the product reviews are in – you’re a success! Most of your marketing days will be just like this, or they’ll even out to where you can just coast for a while on your success while your marketing efforts are essentially on autopilot. You’ll find a rhythm and everything will be a dream.
Admittedly, there are some studies that will tell you that having a lot of Twitter followers won’t help you get business using the social media site. This is true in one way – you can have a million followers and it won’t matter a bit if they aren’t actively engaging with you. Still, the more followers you have, the more openly visible you are.
We all take for granted the power of Google. How many times do you run a Google search a day? No matter if you’re looking for business related information or funny kitten videos, any search you run pulls off something incredible: millions of pieces of information are sifted through and then reordered with relevant entries given to you in a tenth of a second.
Think about yourself and how you look right now. No mental airbrushing, either. Are you at work, on your lunch break in a nice business-casual ensemble? Or are you wearing some ratty pajamas with your hair going five different directions because of your afternoon nap?