A year ago, everyone was touting Instagram as the new social media site you need to pay attention to. The amount of focus you put upon it shouldn’t be any different, but what has changed now is that it isn’t the new kid on the block anymore. Introducing Snapchat – an app no one ever thought would be used for business, but we’ve yet again been proven wrong.
You’ve been told time and time again that Twitter is great for your business. We’ve even talked about it in multiple blog posts. There’s no question as to why at this point, and you can easily Google tons of articles on the subject.
It used to be that Facebook and Twitter were the biggest social media powerhouses out there, but a new challenger arrived on the scene. Now Instagram is as viable a venue as any for businesses who want to market their content to consumers, and many have already started taking advantages of its popularity. Brands are quickly finding success using the platform – but can you?
Social media is very trend conscious. Smart businesses know that social media will be a big part of their marketing campaigns. What does this mean, then? Businesses have to know how to be trendy to win big using social platforms.